Creating content in the form of videos on Instagram is the best way to get more views and create a strong presence online. Studies have shown that people tend to focus on short and precise videos and have a more effective approach. So why not start creating video content to attract your viewers and build your popularity online?
If you are a beginner or are having difficulty with this platform, you don’t have to worry. We will give you the best tips to help you better your videos on Instagram. So let’s cover some concerns and learn about what video lengths are ideal for your content.
Before these short and trendy Instagram Reels, there was IGTV, (short for Instagram TV). This had a video length of around 15-60 minutes regardless of how you upload them. However, IGTV was replaced by Reels due to a lack of traction.
So Instagram came up with a quick fix while doing research on an average person’s attention span, shorter videos with precise edits and fast conclusions, as in summing up the video faster, attract the viewers much more. Of course, this depends on the type of video you are creating.
For example, if you were to upload a product review, it should be short, nicely edited, and have a faster conclusion. But if you were to create a descriptive video, let’s say for educational purposes, but still had appropriate edits to keep your audience engaged, would still be a successful video and it would not get cut off! It’s all about the edits.
It’s been said that shorter Reels are rewatched more often as compared to longer ones. They set a specific algorithm for your future content and replay more times as a result of increasing your views.
Instagram Reel length can vary according to how you create it. For example, the default Reel length using Instagram’s camera is 15 seconds. But if you were to create a video using the Instagram Reels Tool, you can get up to 90 seconds long Reels.
Reels that are short and precise, have more effect on your viewers as compared to longer videos. Here is a small explanation as to why Reels work! Through the use of quick cuts, edits, transitions, and additional visual effects, your viewers will have a harder time looking away.
Instagram Live is the closest you can get to your viewers and followers and is a great way to interact with them as well. You can have Q&A sessions, video game streams, makeup tutorials, product restock viewing, and so much more!
If you miss out on a certain Live video you can also watch it later as well, however, you will not be able to interact with people. In addition, Instagram allows you to save Live videos for up to 30 days after they disappear.
Before Instagram Lives were limited to 60 minutes, but since it was observed that people genuinely enjoyed the live interaction, they updated Lives for up to 4 hours! This is the maximum limit and it is the most effective time limit no matter what content you deliver on this.
Instagram Stories- the best way to catch up with people’s lives right? Stories have a vertical, full-screen view, and they pop right above your main feed. They do vanish after 24 hours, so that would definitely attract a person to view it before it disappears. There’s also an option to post a story to close friends only so there’s extra privacy there for you.
If you haven’t created a story yet, now is the time to start creating them! Before Instagram would split your stories into 15-second intervals as the limit. Now it goes up to 60 seconds without any split.
Stories are a great way to keep your viewers updated with your posts or to remind them to not miss your content or to alert them of new content. It’s the new way of spreading news!
Let’s break this into two parts since these videos are slightly different compared to the ones mentioned earlier.
There are two options for Instagram video ads. The first is in-feed ads. In-feed ads are shown in between content from a viewer’s feed. The time limit for these is between 3 to 120 seconds. At times they can also reach up to 15 seconds long since people disengage quickly or they are just not interested. So such videos are usually scrolled passed if made longer than that.
The second type of ads you can post on Instagram are called Story ads. These are ads that sneak their way in between your regular Instagram stories. In short, they are like small pop-up breaks that you weren’t expecting between watching regular stories. In addition, these ads do not vanish after 24 hours like the regular Instagram stories. They go on as you keep going through your stories.
To sum this up, generally, Instagram ads are between 1-60 seconds but it is recommended to make sure that they range between 15-30 seconds to be effective and improve the advertisement strategy.
Since all the basics are clear about Instagram video lengths, you would also want to know a few catchy tricks that help make effective and flawlessly edited videos according to the video time limit.
Here are some tips and tricks to help you catch up with what all the talented and popular Instagrammers are doing:
Create a video carousel post: Let’s say you are making content for Origami and you want to teach your audience how to achieve this art. Your first video will be the origami art completed, and then you further add a caption “Let’s start”. This will make your audience swipe to watch the next video and learn the step-by-step tutorial.
However, the trick in creating a good video carousel post is to make sure that your content is swipe-worthy and that it attracts your viewers. This way your video content will be longer overall since you can add a maximum of 10 posts. Of course, depending on your content and how attractive you make your video, your viewers would most likely keep swiping!
Considering how fast-paced today’s digital era is and how tech-savvy people have become, creating content online and on famous platforms such as Instagram is a great way to promote your business and increase your followers. In the beginning, creating trendy and eye-catching videos may be tough but with practice achievement is possible.
Now you know the time stamps and maximum time limits for Instagram Video content so keep these in mind along with the tips and tricks provided, and you can create compelling and attractive videos!