The Ultimate Guide to Explainer Videos

The use of explainer videos has skyrocketed in recent years. They’re no longer just used by businesses to explain their product or service but can be used as a marketing tool to help attract new customers. In this post, I’ll break down what an explainer video is and why you should be using them in your business.

What is an explainer video?

Explainer videos are short videos that explain what your business does. They help you tell the story of your company, and they’re usually used to introduce a new product or service.

Explainer videos can be as short as 2 minutes, but they should not go longer than 3 minutes due to their brevity. If you want to create an explainer video with more detail (and therefore more time), consider hiring an illustrator instead of doing it yourself—they’ll be able to provide much better visuals than just using still images would allow them to!

Why do explainer videos matter?

Explainer videos are a great way to explain your product or service in a quick and concise manner. They can help you to improve conversion rates, increase sales, get more traffic to your website, etc.

Explainers are a very effective way of communicating with customers who might not be familiar with what you have on offer. Explainer videos are also an excellent way of showcasing the benefits of using your product which means they can help encourage potential customers to buy from you rather than someone else’s brand at some point down the line!

What makes a good explainer video?

One of the most important factors in creating a good explainer video is that it should be engaging. You’re trying to pique people’s interest, so you want them to stay under influence of your content and not just experience boredom by it. It’s also helpful if the viewer can easily follow along with what you are saying and understand what you are saying in simple terms.

It’s important that your explainer video is short and sweet, as this will help keep people engaged and make sure they don’t lose interest before they’ve even finished watching all of it!

Types of explainer videos

There are many different types of explainer videos. You can use 2D or 3D animation to make your explainer videos more appealing to your audience.

• Animated Explainer Videos:

With this type of video format, you can choose from various characters that will help the viewer learn about the topic at hand in an entertaining way. You can also choose from different locations, such as a classroom setting or even an office environment if you want them to look like they’re right there with you instead of watching something remotely related without being able to see anyone else around them while trying hard not to laugh out loud every time one character says something funny!

• Whiteboard Videos:

Whiteboard videos are a great way to communicate, educate and entertain. We’ve all seen them before. They are typically used by companies to explain their product or service in an easy-to-understand manner with visuals. But whiteboard videos can also be used for training purposes. Why use a whiteboard video? The key benefit of using a whiteboard video is that it helps you create a process that is easy to follow and understand. If you have ever had trouble following instructions from a written page, then you know how frustrating it can be when someone gives you instructions but fails to explain every step. With a whiteboard video, you don’t have this problem because the process is explained step-by-step in detail while also being visually appealing and entertaining!

• 2D Animation Video:

2D animation is a fun and easy way to communicate your product or service. These animations can be customized to fit your brand and message, making them an effective marketing tool. In 2D animation, we take a whiteboard sketch and animate it using the same principles of motion as in 3D animation (think: Pixar). We use After Effects to create a camera shot, add lighting effects, and then animate the sketch in place. The result is a smooth yet simple video that can make even the most complicated idea understandable to viewers.

• 3D Animation Video:

The solid modeling process is one of the most important processes in 3D animation. People can use it to create geometric models known as polygon meshes. These polygons are used to form the shape of an object using wireframes, also known as skeletons. You can modify the wireframe to change its shape without affecting other elements like color and texture.

• Typography videos:

Typography is a form of visual art that uses typefaces and typographic elements to create a design or message. You can also use this term to refer to the style, arrangement, and appearance of the letters, numbers, and punctuation on a page.

• Motion Graphic Video:

A motion graphic video is a video that contains animation, graphics, and special effects. You can create animation by using different graphics software, such as Adobe After Effects, Adobe Illustrator and Adobe Photoshop. The video may use different colors and shapes to create an interesting visual effect.

How to make an explainer video?

There are many steps in making an explainer video. Here’s what you need to know:

• Storyboarding is the first step in creating a storyboard for your explainer video. A storyboard is a visual representation of how the story will unfold, including all the scenes and their interactions with each other. It also shows how different characters should look like, their actions, and reactions during certain moments (e.g., when someone is explaining something). You can use software like Adobe Illustrator or Adobe Photoshop to create a basic sketch based on what you want your viewer to see when watching your video. Then add more details, such as camera angles or voices, depending on what content needs to be there in your final product!
• Scripting is another important aspect of making an effective explainer video because it helps ensure that everything remains consistent throughout all stages—from scriptwriting through animation—and that nothing goes wrong along this process! A writer with experience will know exactly where to put every word within each scene so as not to confuse viewers who otherwise will experience confusion by small mistakes that occur during editing workflows (such as cutting out unnecessary text lines).

How much does it cost to make an explainer video?

It’s important to note that the cost of an explainer video varies depending on its complexity and length. You can expect to pay anywhere from 5000 USD to 35 000 USD for a simple one-minute animated video with no voiceover or animation. If you want something more elaborate—like an animated explainer video that lasts 10 minutes straight—you’ll have to budget at least double that amount.

The same goes for live-action content: The more complex your project is (and the more people involved), the higher its budget will be; while a simple script could cost as little as $2,000-$3,000 total if done by yourself alone (or maybe even under $1k if working with just one other person), adding in an actor/actress will bump up those numbers significantly!

Conclusion:

I hope that this blog post has helped you understand the role of explainer videos in the world. We’re living in a time where content is king, and an explainer video can be an important part of making your content stand out from the crowd. The key takeaway from this article is that an explainer video should be short and sweet! You don’t want viewers to experience boredom before they even start watching your video. Nonetheless, if you are willing to get an explainer video that is high in quality and less on budget, you can reach out to experts on Animation Liberty. They have everything from experience and expertise to tools to make your explainer videos amazing. So, are you still in two minds?